WASHINGTON – Some of the folks responsible for developing and promoting email, e-commerce and social media are banding together in an attempt to save the U.S. Postal Service, the institution arguably most threatened by the technological developments of the past few years.

As mail volume continues to plummet and more Americans use the Internet to pay bills and keep in touch, Google executives, social media experts and some of the most passionate tech evangelists are planning to meet in Crystal City, Va., in mid-June to sort out how to save and remake the nation’s mail delivery service.

The conference, PostalVision 2020, is designed to bring together “the people who understand what this technology has done, is doing and will do to digital commerce and communication in America,” according to John Callan, a longtime mailing industry consultant organizing the meeting.

Callan said he’s inviting the officials normally involved in conversations about the Postal Service’s future – USPS executives, postal regulators, mailing industry bosses and lawmakers – but he wants most of the day to focus on longer-term ideas generated by outsiders.

“This isn’t about solving the current problems,” Callan said this week, crediting Postmaster General Patrick R. Donahoe for focusing on “fighting the fires they have currently.”

“All they can do is focus on this year first, let alone the next couple of years,” Callan said. “I think we need to stage a serious conversation about the future, so that the folks on the Hill can understand what’s going on and those of us in the postal industry can learn how we would do something differently.”

USPS anticipates losing about $7 billion during the fiscal year that ends in September and is in the process of eliminating 7,500 postmaster and administrative positions to save money.

The conference is scheduled to hear from Vint Cerf, Google’s “chief Internet evangelist,” and Jeff Jarvis, who writes the popular BuzzMachine.com blog and is an associate professor and director of the interactive journalism program at the City University of New York’s Graduate School of Journalism.

He has written and blogged several times about whether the nation still needs a national mail delivery service.

“If it can be digital, it will be digital; letters and transactions on paper will die quickly; physical media isn’t far behind,” Jarvis said in an e-mail. “So where do we stand then?”

Through a spokesman, Cerf confirmed that he plans to attend the conference but wouldn’t comment further.

Postal executives are also invited, according to Callan, but a USPS spokesman couldn’t confirm who might attend.

The commission said it is concerned with Postal Service plans to close thousands of post offices in the coming years, because the plans lack an adequate way to inform customers about possible closings and of their right to appeal such decisions to the regulatory commission.