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L.L. BEAN’S signature product got a makeover this week with release of the Fenway Bean Boot, just as the Red Sox return to the playoffs for the first time since 2009.
L.L. BEAN’S signature product got a makeover this week with release of the Fenway Bean Boot, just as the Red Sox return to the playoffs for the first time since 2009.
FREEPORT

Outdoor retailer L.L. Bean unveiled an adaptation of its signature duck boot this week: the Fenway Bean Boot.

Made of plastic tarp recycled from the 2012 season at Fenway Park, the one-of-a-kind boot will be made-to-order for 100 Red Sox fans who engage with L.L.Bean on Facebook and other channels, the Freeport-based company announced.

Officials said company founder Leon Leonwood Bean “believed in the reuse of materials long before the concept of ‘upcycling’ came into vogue.”

The boots are made of material from tarps that covered the infield during rain delays in the baseball team’s 2012 season — a disastrous one on the field for the Old Town Team, but a year in which Fenway Park and L.L. Bean both celebrated their 100th birthdays.

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The tarp material makes for “great use as the upper material of the weatherproof rubber soled boots,” the company said.

The iconic Bean Boot was introduced in 1912 and is still handcrafted in Maine. Only 100 pair of Fenway Boots will be made at L.L. Bean’s manufacturing facility in Brunswick.

Originally named the Maine Hunting Shoe, the popular Bean Boot has seen a variety of style changes since its introduction in 1912 — “all remaining true to the original and still handcrafted in Maine,” the company said.

Early versions had a red brick sole, reintroduced for the 100th anniversary of L.L.Bean, and today’s collection includes an assortment of styles for women and men such as waxed canvas and shearling-lined leather.

“This project brings together two of L.L.’s favorite things: Bean Boots and baseball,” said Steve Fuller, chief marketing officer for L.L. Bean, in a statement. “As a season ticket holder, L.L. loved the Red Sox and he would be delighted to see the Fenway tarp put to use in a way that fans can enjoy.”

“These unique boots are just one of the many ways L.L. Bean has demonstrated their innovative spirit throughout our partnership,” said Troup Parkinson, Red Sox senior vice president.

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Last month, L.L. Bean announced a contribution of $114,000 to The One Fund Boston after the sale of 3,500 limited edition totes also made from the 2012 Fenway Park tarp. The One Fund Boston totes sold out in just over a day with 100 percent of profits benefitting the cause.

Founded in 1912, the company began as a one-room operation selling the Maine Hunting Shoe as its onl;y product.


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