Tom Layton is anxiously awaiting the two 2015 50-Year Limited Edition Mustangs that he and his business partner have ordered and is pleased they paid the sticker price for the collectible cars.
Ford is making only 1,964 of the 50th anniversary models that start at $46,995, but already some are being offered on eBay for as much as $70,000.
Layton said a dealer outside his home state of Florida claimed he sold some for almost $62,000, and he is upping the price for his last few models to nearly $70,000.
Layton, who lives in Clearwater, Fla., politely declined. Two weeks ago he secured the only two 50-Year editions allotted to his local dealer with no extra charge.
It is technically not illegal to charge more than the sticker price for a car, but most automakers discourage the practice, said Jesse Toprak, chief analyst for Cars.com.
“It is typically a bad customer experience and takes advantage of those who want to be the first on the block with the new car,” Toprak said.
Even if a customer is willing to pay a premium, he might be less likely to return to that dealer in the future, Toprak said.
National Automobile Dealers Association spokesman Jonathan Collegio compared the 50th anniversary Mustangs to a baseball autographed by Babe Ruth.
“But in the end, it’s an arm’s length transaction where both parties are acting in their own best interests,” Collegio said. “Ultimately, it’s up to the dealer and car buyer to negotiate the selling price.”
Ford recommends that dealers offer all vehicles at the suggested retail price, said spokeswoman Elizabeth Weigandt.
As for Layton, his only complaint is the wait to take delivery after the dealer said there has been a material delay. Layton doesn’t know what that means, but his car is simply an order at this point.
Bruce Hettle, Ford vice president of North American manufacturing, said the sixth-generation Mustangs have met quality targets and are being released to dealers “in the coming days.” Hettle said.
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