LONDON — One of the giant advertising screens on London’s Piccadilly Circus, passed by 2 million people a week, was offered for lease Friday for the first time since 1990 by Land Securities Group Plc.
Advertising consultant Wildstone was appointed to find a brand to lease the 1,090 square-foot full-motion screen, which promoted Japanese electronics component manufacturer TDK Corp. for 24 years, Land Securities said in a statement Friday.
The company didn’t say how much rent it’s seeking.
Piccadilly Lights, which includes several other illuminated screens, is “one of the most famous advertising sites on the planet,” Wildstone Chief Executive Officer Damian Cox said.
“We expect a number of world-famous brands will jump at the opportunity to claim the site as their own, possibly for decades to come.”
Land Securities, Britain’s biggest property company, is studying how to redevelop buildings next to Piccadilly Lights, Chief Executive Officer Rob Noel told analysts on Nov. 11. The company bought the adjoining property from a unit of the Royal Bank of Scotland in 2012.
Copy the Story LinkSend questions/comments to the editors.
Success. Please wait for the page to reload. If the page does not reload within 5 seconds, please refresh the page.
Enter your email and password to access comments.
Hi, to comment on stories you must . This profile is in addition to your subscription and website login.
Already have a commenting profile? .
Invalid username/password.
Please check your email to confirm and complete your registration.
Only subscribers are eligible to post comments. Please subscribe or login first for digital access. Here’s why.
Use the form below to reset your password. When you've submitted your account email, we will send an email with a reset code.