KENNEBUNK — Businesses that are ready for Marketing Makeover can walk away from an upcoming workshop with a plan to help their business stand out in 2021.

Maureen Flaherty

Marketing strategists Doug Spurling of Spurling Fitness and Maureen Flaherty of Kennebunk Savings will lead a practical, hands-on marketing workshop as a way to elevate local businesses to the next level. In the three-hour session scheduled for March 10 — live and in person from the new Infinity Center at Spurling Fitness in Kennebunk, or remotely via Zoom — Marketing Makeover will cover:

· Finding a market/client/audience;
· Defining why vs. your what;
· The message – what a business wants/needs to say;
· Defining a voice – how it should sound;
· Spreading a message – Tuning the channels;
· Creating offers that stick;
· Creating a plan for the next 90 days.

Attendees will walk away with handouts and a practical customized marketing plan.

Free breakfast will be provided by breakfast sponsor Mornings in Paris. Pickup available for remote guests.

According to a Kennebunk-Kennebunkport-Arundel press release, “Maureen Flaherty is a marketing executive who loves helping people and organizations bring their brands to life. Her career path has led her to a variety of roles, including a founding executive for an influential digital marketing firm in Portland, Oregon, a senior marketing executive for businesses within the Mars, Inc., and IDEXX umbrellas, and an urban design and landscape architect in the London office of a global design, architecture, engineering and planning firm.

Doug Spurling

“During her years working as an agency executive, she developed branding and marketing strategy for some of the globe’s top consumer brands. In her most recent role as chief marketing officer for Kennebunk Savings, Flaherty has been a change agent bringing a fresh direction for the bank’s branding, marketing, social media, public relations and communications efforts.”

This year, Flaherty is expanding into a new role at Kennebunk Savings as executive vice president, chief marketing and customer experience officer. She will oversee the strategic direction of the bank’s brand as well as the expansion of its customer-centric approach to customer delivery through its network of 17 branches in York County and Seacoast New Hampshire.

“Doug Spurling is the owner and visionary at Spurling Fitness, a training gym in Kennebunk, with over 350 clients and a full-time team of nine<” said the chamber in an email. “In addition to leading the team at the gym, Spurling spends his time coaching other health and hospitality brands on how to run better businesses using the 4 Pillars of Business and his “One Percent Better” approach.”

For more information or a copy of Spurling’s book, “One Percent Better,” visit www.onepercentbettercoach.com.

The cost of the workshop cost is $99. Spurling and Flaherty are donating their time and expertise and all proceeds will benefit the Kennebunk-Kennebunkport-Arundel Chamber of Commerce, a nonprofit organization serving and connecting the three-town business and residential community.

Advance registration is required via www.GoKennebunks.com.