Maine Ad + Design handed out the hardware in style on Thursday, June 1, 2023, as hundreds of Maine’s creative minds celebrated the 2023 Broderson Awards. As Maine’s premier advertising award show, The Brodersons have been recognizing creative excellence in advertising, marketing, and design for over forty years.
2023 Award Categories
Annual Reports, Brochures, Corporate Collateral, Corporate Event Design Assets created for education, outreach or awareness for a client, event, cause or campaign.
Gold: Wyman’s Post Card Series; Erica Johnson Design
Silver: Running Industry Diversity Coalition Participation Study; Blaze Partners
Bronze: TB12 Brand Book; Words From The Woods
Audio, Podcast, Audio design Any audio only production including commercials, podcasts, audiobooks, or content either for broadcast or streaming.
Gold: Murder, She Told; Kristen Seavey
Silver: Hannaford Questions Answered; Garrand Moehlemkamp
Bronze: MaineHealth Vaccination Push; Words From The Woods
Cause-driven campaign/asset Any website, campaign, and or asset created/produced for a non-profit, pro-bono or for a corporation intended for the promotion of a cause, movement or collection of donations.
Gold: Let’s Go Live; p3
Silver: A Matter of Community; p3
Bronze: Bundle; Naretiv
Corporate or Brand Identity, Logos and Marks Visual assets created to represent a corporation or brand.
Gold: Foraged Market; Rugged Agency
Silver: Woodhull; Anchour
Bronze: Caniba – Brand Identity, Copywriting, Packaging; Rugged Agency
Creative Elements – Animation Any animation used in the context of an advertisement or branding.
Gold: AJ’s “BeanAversary” Stop-Motion Animation; Words From The Woods
Silver: ROVE’s Space Pals; ROVE
Bronze: ROVE 3D Logo; ROVE
Creative Elements – Copywriting, Content Writing, Taglines, and Renaming Any copywriting, taglines, or renames used in the context of an advertisement or branding.
Gold: Hitchin Kitchen Rename; Words From The Woods
Silver: MaineHealth Long Copy; Words From The Woods
Bronze: Tom Brady Retirement Tribute; Words From The Woods
Creative Elements – Illustration Any illustration used in the context of an advertisement or collateral piece.
Gold: Foraged Illustrations; Rugged Agency
Silver: MaineHealth “Next 150” Illustrations; Words From The Woods
Bronze: Kate’s Butter; Anchour
Creative Elements – Photography Any photography used in the context of an advertisement or collateral piece.
Gold: Tasty Beverage; Nicole Wolf
Silver: Merrell “Great Outdoors” Imagery; Words From The Woods
Bronze: Silver Therapeutics Cannabis Flower; Abby Lank
Digital advertising and Rich Media All encompassing Digital advertising category to include: Digital Ads, Digital video, Digital Interactive and/or Rich media.
Gold: Dear L.L. Bean, L.L. Bean
Silver: Hannaford To Go Questions Answered; Garrand Moehlemkamp
Bronze: MOD Pizza; Anchour
Experiential, AI, AR, VR, Web3, NFT, Metaverse Any live event, physical environment, virtual space, or experience that connects the brand with the consumer.
Gold: Experience Stratasys Tour; TideSmart Global
Silver: Berlin City Paper Craft; Garrand Moehlemkamp
Bronze: Donny Does Saddleback; Words From The Woods
Food & Beverage & Cannabis Any website, campaign, and or asset created/produced for or by a company in the food & beverage industry.
Gold: High Notes; James Sobol
Silver: Come Home To Kate’s; Anchour
Bronze: Allagash Brewing Company: Report Series; Pulp + Wire
Integrated Marketing Campaign Category above $50,000 Advertising and marketing work that integrates multiple media, channels or activities to relay a message, create brand awareness or drive a result.
Gold: Pigeons & Planes x Stem | The Other Half; ROVE
Silver: Keeper of the Maine Outdoors; Rinck Advertising
Bronze: Dunkin Blueberry Launch; Rinck Advertising
Integrated Marketing Campaign Category below $50,000 Advertising and marketing work that integrates multiple media, channels or activities to relay a message, create brand awareness or drive a result.
Gold: Honey Mama’s Digital Scavenger Hunt; Space Pilot Digital
Silver: MOD Pizza; Anchour
Bronze: MaineHealth COVID-19 Campaign; Words From The Woods
Outdoor advertising (signage, posters, etc.) Large scale or small – promotional outdoor advertising posters, signage, POS displays or banner design created for promotion of a client, event, cause or campaign.
Gold: Far Out Ice Cream – Mural; Rugged Agency
Silver: Klondike’s 100th Anniversary: Interactive Murals; VIA
Bronze: South Portland Idle-Free; Sabrina Volante
Package design Single packages and product lines accepted.
Gold: High Notes; James Sobol
Silver: Kate’s; Anchour
Bronze: Bitter Love; Pulp + Wire
Pitched but Ditched Advertising or marketing work that you loved, but that didn’t make the real world cut.
Gold: RITC Bear Testing; Words From The Woods
Silver: Sonos | The Future of Listening; ROVE
Bronze: Up-RYES; Naretiv
Print & Poster Category Full page, small space print, poster or banner design created for promotion of a client, event, cause or campaign.
Gold: Happy Valley – Boston Calling & Levitate Music Festivals; Justin Cyganiewicz
Silver: Stio Print Ad; Words From The Woods
Bronze: Wyman’s Posters; Erica Johnson Design
Self Promotion Any ad or collateral piece used for the purpose of self-promotion.
Gold: Stobo Films – 2022 Demo Reel; Stobo Films
Silver: VCL: Relaunched; VIA
Bronze: Anchour Website; Anchour
Social Media Campaigns Paid or organic social media campaigns – Paid social media advertising, which received paid placement, boosts, paid social media influencers or paid “native” content advertising on social media channels. Generally intended to support brand, cause or product awareness, lead generation, sales or similar objectives. Or Organic social media programs that did not receive paid placement or a budget, and received only organic reach. Generally intended to support community-building, engagement, brand, cause or product awareness or similar objectives. Includes crowdsourced, hashtag or social movement campaigns, user generated content campaigns, influencer campaigns and other similar activations.
Gold: Almond Cow: “Milk Plants, Not Cows” Holiday Campaign; Rugged Agency
Silver: Aroma Joe’s Featured Products; Words From The Woods
Bronze: Dr. Praeger’s Social Media Campaign Creative; Pulp + Wire
The Cumberland Award Work must have been created by a Maine resident for a Maine-based company under a budget of less than $5,000. Award may represent any type of advertising or marketing creative.
Gold: Good To Go; Derek Bissonnette
Silver: Maine Women Magazine Redesign; Naretiv
Bronze: Cheese Louise Branding; Alexandra Norman
The MADE together Award Work must have been created by two or more MADE members/member organizations working together. Award may represent any type of advertising or marketing creative.
Gold: Merrell “Greater Outdoors” Campaign; Words From The Woods
Silver: Worksource Maine; Blaze Partners
Bronze: Aroma Joe’s Featured Products; Words From The Woods
TV Campaign, Spot or Video Individual 15 to 60-second spots, viral, pre-roll, post-roll or long format content. This includes commercials produced by and/or for television stations, commercials for businesses (retail, service or merchandising businesses) or creative of any length that was produced for use online.
Gold: HearingLife: Live Life to Your Fullest with William Shatner; VIA
Silver: Merrell “Greater Outdoors” Spots; Words From The Woods
Bronze: Stories from the Wood; Garrand Moehlemkamp
Web design, App development All encompassing Web design and App development category to include – E-commerce websites for a business or corporation intended for the purchase and sale of products, lead generation websites intended for the collection of contact information, and or app development for a unique digital mobile experience.
Gold: Vermont Creamery Website; Pulp + Wire
Silver: Woodhull; Anchour
Bronze: Copernicus Space Corporation; Garrand Moehlemkamp
Student Work Award entry must be submitted by a student currently enrolled in an educational program, and should not have been created as a paid project for a client or business. Award may represent any type of advertising or marketing creative. All entries will be submitted for scholarship consideration, five total scholarships will be awarded at the event. Valid for students graduating in 2023 or later.
Takeout for Tech: Akriti Gandhi, Boston University
Doggo “App & Brand”: Jessica Coffin, Maine College of Art + Design
Liberation Wolves Cover Design: Sullivan Roy, Southern Maine Community College
Chinatown: Sophie Chu-O’Neil, Maine College of Art + Design
Epson Brand ReDesign: Zacharty Liljeholm, Maine College of Art + Design
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