The campaign aims to boost Maine’s dining and hotel business during the slow season.
Maine Tourism Association
How being ‘Vacationland’ affects Maine’s population, traffic and income every summer
Nearly 8 million people visited Maine in summer 2024, bringing heaps of revenue to the state’s tourism sector but also traffic backups that often annoy locals.
Maine’s seasonal businesses say summer hiring looks sunnier this year
Finding people to take on summer jobs has been difficult in recent years. While some employers are still struggling, ‘it’s nowhere near where it was,’ a leader of the state’s hospitality industry said.
Vacation rentals slow in Maine, pushing down prices for summer travelers
In a stark change from recent years, the market is saturated with summer getaway options and short-term rental properties. The weather is only one factor.
As summer nears, most Maine tourism businesses are understaffed
Seaside hotels, tour buses, restaurants and other Maine employers are facing labor shortages that could affect many businesses’ peak season.