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Few, if any, businesses, have come before the Scarborough Town Council asking to reduce the size of their signs.

Cabela’s is the exception. After discovering that an approved 250-square-foot sign illegal under state law because it is too big, site developer Gene Beaudoin is asking the Town Council to approve a significantly shorter and smaller sign.

The new proposed sign, 150 square feet wide and 25 feet tall, compared to the previously proposed 35 feet, would be placed in a slightly more visible location than originally proposed alongside the Maine Turnpike.

The public will have an opportunity to comment on the proposed changes at a Scarborough Planning Board public hearing on Monday, March 31, after which the company would go back to Town Council for another public hearing and approval.

Beaudoin is also asking the Planning Board for a site plan modification that would change the approved, 10,000-square-foot Cracker Barrel Old Country Store and Restaurant to become a 20,000-square-foot building containing four yet-to-be-named eateries.

Cracker Barrel withdrew from the project after disputing with the town and state over the size of its sign.

“Despite reading the state law (regarding billboards), they said, ‘Go get it for us,'” Beaudoin said. “We said, ‘It’s not going to happen.'”

Beaudoin said there will be plenty of hungry shoppers to go around in the plaza because Cabella’s will have only a snack bar inside its Scarborough location, not a full restaurant as in other stores.

Nebraska-based Cabela’s, which is building a 130,000-square-foot store, calls itself the World’s Foremost Outfitter of hunting, fishing and outdoor gear. That store alone is expected to attract more than 3 million visitors a year to Scarborough, according to Beaudoin’s company, New England Expeditions. The project as a whole is expected to generate more than $100 million a year in retail sales and create about 800 new jobs. The development is located on Haigis Parkway at exit 42 off the Maine Turnpike.

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