PORTLAND — Forge, a Portland-based branding and marketing company, has changed its named to Might & Main.

A press release said Might & Main’s principals believe the new name better reflects the creativity of the company, which has landed several nationally known clients since its founding in early 2010.

“We aim to craft bold timeless brands that people will connect with on a genuine level,” said Might & Main Principal Sean Wilkinson in the release. “Our new name better reflects that vision and speaks more accurately to our creative strength as a team.”

Might & Main has two other principals, Arielle Walrath and Kevin Brooks. The company, which will stay in its Portland offices on Maple Street, creates and refines companies’ brands, creates logos, designs publications and websites and develops advertising and marketing strategies.

Local clients include Coffee By Design, Maine Mead Works, Maine Wedding Company, Portland Trails, Thos. Moser cabinetmakers and The Waynflete School.