April 5, 2013

NC hospital's new slogan pledges to 'cheat death'

The Associated Press

GASTONIA, N.C. — A North Carolina hospital that recently changed its name has also adopted a new slogan: "Cheat Death."

Gaston Memorial Hospital in Gastonia has become CaroMont Regional Medical Center and plans to work with restaurants to create "Cheat Death" menus and will work with gyms to create "Cheat Death" workouts. A social media campaign will offer tips on cheating death.

CaroMont CEO Randall Kelley says the hospital hopes to create a community health movement.

In a statement posted on the hospital's website, Kelley says, "Cheat death. When you get beyond the initial shock – isn’t that exactly what you want your healthcare provider to help you do? It’s exactly what we help our patients do every day of the year."

But not everyone likes the new slogan.

County commissioner and hospital board member Jason Williams says the new slogan is a bad idea. Williams says the hospital's new marketing campaign needs a new, positive slogan.

He says some hospital employees think the "Cheat Death" slogan cheapens their work. He says some pastors consider the slogan blasphemous.

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