September 1, 2013

Dan Demeritt: A tough August, yes, but don't count LePage out just yet

Democrats seem to have the momentum, but as we've learned, 14 months is forever in politics.

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The party and the governor need to do much more when it comes to touting their accomplishments. The adage that good work is its own reward is never the case in November.

The same can be said of what Republicans want to accomplish moving forward. Creating jobs, reducing the size and cost of government, lowering the cost of energy and moving people from welfare to work are Republican priorities that align perfectly with the concerns of voters who decide elections in Maine.

The formula for capitalizing on Republicans' accomplishments and the electoral upside of their agenda involves lots of LePage, more show, less tell and zero unforced errors.

LePage commands the spotlight and attention, but he is not a disciplined communicator who can be counted on to stick to talking points. You have to create events for him where the symbolism carries the message and what's said becomes secondary. The backdrops for these events need to be both big and relatable on a community level.

While the instinct may be to put LePage in a bunker, my advice is to be bold and brave. It has worked before and can work again, especially if his staff keeps the duct tape handy.

Dan Demeritt is a Republican political consultant and public relations specialist. He is a former campaign aide and communications director for Gov. Paul LePage. He can be contacted at:

dan@win207.com

Twitter: @demerittdan

 

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