SAN JOSE, Calif. – Apple and Google topped Fortune’s list of the most admired companies in the United States, with Apple taking the top spot for the fifth consecutive year and Google in second for a third straight year, the magazine reported Thursday.

Technology companies took the top three spots on the 50 Most Admired Companies list, as Seattle-based Amazon.com moved up from seventh in 2010 to third. Coca-Cola and IBM rounded out the top five.

Fortune uses a survey of 3,855 executives, directors, and securities analysts to determine the most admired companies in the United States, asking them to name the top 10 companies they admire most.

“I admire companies that successfully make the transition from ‘hot’ to great, enduring businesses. While I won’t single out one, enduring companies understand how to face adversity, which is inevitable in any business, and emerge stronger, more focused and more competitive,” eBay CEO John Donahoe said.

Apple ranked first in the personal computers category in all nine of Fortune’s “key attributes of reputation”: Innovation, people management, use of corporate assets, social responsibility, quality of management, financial soundness, long-term investment, quality of products/services and global competitiveness.

Fortune’s list of the 50 Most Admired Companies is available online and will be published in the magazine’s March 19 edition.

 

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