WEST PALM BEACH, Fla. — Dan Borislow, the inventor of magicJack and a pioneer in developing phone calls over the Internet, died Monday, officials at the company he founded said. He was 52.

A spokeswoman for MagicJack Vocaltec Ltd., said he died of a heart attack. In a statement, MagicJack CEO Gerald Vento praised Borislow as a visionary.

“Dan was a true telecom pioneer whose vision, creativity, energy, passion and single-minded focus was the driving force behind the success of magicJack,” said Vento. “Our continued success is dedicated to extending his vision for the great company he created.”

MagicJack, based in West Palm Beach and Netanya, Israel, became widely known through television commercials and infomercials beginning in 2008.

“Imagine eliminating your monthly phone bill forever,” some of them intoned.

More than 10 million of the devices have been sold since, MagicJack VocalTec says, and they remain a ubiquitous offering in some 25,000 stores.

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