To make shopping for wireless service an easy and enjoyable experience for its customers in Topsham, U.S. Cellular has expanded its retail location at 11 Winners Circle, doubling its space from 1,500 square feet to 3,000.

According to a news release, the new store layout shows off the latest devices, accessories and technology, and it was designed with customers in mind.

“At U.S. Cellular, we focus on providing the best wireless experience for our customers through positive store interactions and the most knowledgeable associates in the industry,” said Matt Kasper, director of sales for U.S. Cellular in New England. “We’re thrilled to bring this high-concept store to Topsham, and we encourage everyone to stop in and learn about how you can get national coverage and a high-quality network that works where you live, work and play.”

The store was built with state-of-the-art features that make shopping for the latest smartphones, tablets and accessories a fun and pleasant experience. Updates include an expanded device discovery zone, a connected devices engagement counter and a lounge. It has a large showroom and features multiple phone bars with interactive screens designed to allow customers hands-on access to the latest devices from Apple, Samsung, LG, Motorola and others.

U.S. Cellular invested more than $400,000 in its Topsham store, and it employs nine associates. It is open from 10 a.m. to 7 p.m., Monday through Saturday, and noon to 5 p.m. on Sunday.

For more information, call the store at (207) 725-2383.

About U.S. Cellular

• U.S. CELLULAR is the fifth-largest fullservice wireless carrier in the United States, providing national network coverage and innovations designed to elevate the customer experience. U.S. Cellular was named a J.D. Power and Associates Customer Champion in 2014 for the third time in four years. To learn more about U.S. Cellular, visit

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