LONDON — It’s Iceland vs. Iceland.

The island nation of Iceland said Thursday that it is taking legal action against British frozen-food chain Iceland over the right to use their shared name.

Iceland’s Ministry of Foreign Affairs said it has challenged Iceland Foods at the European Union Intellectual Property Office. It says it is acting because the retail chain “aggressively pursued” Icelandic companies using the word “Iceland” in their branding.

Iceland Foods holds a Europe-wide trademark registration for the word “Iceland.” The Nordic country’s government said it was “exceptionally broad and ambiguous in definition.”

In a statement, the ministry said the country’s firms are left “unable to describe their products as Icelandic.”

The retailer, which has operated supermarkets across Britain for 46 years, said it would fight the claim.

It said it does not believe “any serious confusion or conflict has ever arisen in the public mind” between the chain of stores and the volcanic nation.

“We hope that the government will contact us directly so that we may address their concerns,” the company said.

The two Icelands once had a close relationship. Icelandic retail conglomerate Baugur Group held a major stake in the grocer until Baugur’s collapse in the wake of the 2008 global financial crisis that devastated Iceland’s economy.


Only subscribers are eligible to post comments. Please subscribe or login first for digital access. Here’s why.

Use the form below to reset your password. When you've submitted your account email, we will send an email with a reset code.