CLEMSON, S.C. — Dabo Swinney likes to keep the mood around Clemson’s football program light, with lots of revelry.

It’s the Dabo Way. And it seems to be working. Top recruits keep arriving each year, assistants don’t want to leave and the Tigers keep winning.

Swinney, in his 10th year at Clemson, like most coaches is a stickler for hard work. But he also is keen on celebrating success. There are memorable locker-room dance parties after victories. There was a stadium pizza party for fans following Clemson’s first trip to the College Football Playoff in 2015, and even a trip to an amusement park this week amid preparations for its latest playoff run, which starts for the second-ranked Tigers (13-0) against No. 3 Notre Dame (12-0).

“Coach Swinney calls it joy,” receiver Amari Rodgers said.

There’s been plenty of joy for the Tigers in the decade since Swinney, a little-known receivers coach, earned the fulltime job after the 2008 season without any experience as coach or coordinator.

Clemson has won five Atlantic Coast Conference titles, including the last four, under Swinney, and the 2016 national championship.

And Swinney is an ardent defender of his team’s right to happiness.

Last month he angrily chided fans critical of a closer-than-expected 56-35 win over rival South Carolina.

“Give me a break. If 12-0 ain’t good enough, then it’s time to seek other places,” Swinney said.

It’s an atmosphere in which players and assistants feel welcome, and seek to stay.

Three Clemson All-Americans, defensive end Clelin Ferrell, defensive tackle Christian Wilkins and left tackle Mitch Hyatt – all considered high-round NFL prospects a year ago – returned last January for another season in college.

Highly regarded head coaching candidates in defensive coordinator Brent Venables, and co-offensive coordinators Tony Elliott and Jeff Scott have, so far, resisted queries from other programs.

Houston Texans quarterback Deshaun Watson, who led the Tigers to that national title two years ago, said Swinney’s style creates loyalty, appreciation and respect.

“He let us be us,” Watson said. “He didn’t try to control us in any way. He had a great culture there that everyone bought into. We (were) all on the same page and everyone loved it. That was the reason why we were winning and very successful.”

Clemson’s current quarterback, Trevor Lawrence, is a freshman who’s already popped up on several early Heisman Trophy lists for 2019.

The Tigers signed 27 players last Wednesday, including 13 considered four- or five-star players per 247sports.com.

Wilkins is a player that seems born for Swinney’s system; he’s hard-working and fun-loving. He’s a Power Rangers fanatic who has had linemates dress up as the fictional superheroes and visit coaches’ houses on Halloween. His athletic pirouette, leg extension and split on the confetti-filled field was the highlight of the Tigers’ national title celebration two years ago. He took criticism during that playoff run, too, for grabbing Ohio State runner Curtis Samuel near his private parts after one play.

The defensive lineman embraced Swinney’s approach and made it his mission to step things up.

It’s a blend that’s kept Clemson’s staff stable, too. Nine of Swinney’s 10 assistants have been with the program four years or more, including Venables, the highly regarded defensive leader. There were two openings this past month that seemed tailor-made for him: At Texas Tech where Venables’ former teammate and friend Kirby Hocutt is the athletic director and Kansas State, Venables’ alma mater.

But Venables, who acknowledged speaking to Hocutt, remains at Clemson. Now, he’s well compensated with a salary package of $2.2 million this year, but credits Swinney’s style as a big reason for staying put.

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