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Social media rankings in the 2014 Maine gubernatorial race

Each Facebook page is ranked based on the number of likes it receives, but the number of people talking about a specific page is a better measure of engagement, social media experts say. Retweet Rank measures how well a particular Twitter account does in getting other users to retweet or share its posts. The lower the number, the better the ranking. Alexa measures a website's traffic and assigns it a global rank compared to all other sites on the Internet. The lower the number, the better the ranking.

LePage Michaud Cutler
Likes on Facebook
People talking on Facebook
Retweet Rank
Alexa Rank
SOURCE: Staff reports
INTERACTIVE: T.E.D. Andrick