Cold and fun go hand in hand for visitors to Sunday River this weekend as the ski resort kicks off the season with its annual Winterfest.

A food festival, a visit from Santa, live music and fireworks were among the highlights Saturday, but the biggest draw may have been the free skiing from 4 to 8 p.m.

Today, in observance of World Snowboarding Day, Sunday River is offering free snowboard rentals.

Coats for Kids donations and some Winterfest proceeds going to local charities add good causes to the good times.

For information about today’s events, go online to www.sundayriver.com.