PORTLAND – MaineToday Media has named Adrienne Dodge director of marketing and new business development.

Dodge joined the company in October 2010 as marketing manager. She formerly worked for Mercy Health System.

MaineToday President Dale Duncan said Dodge will assume a range of responsibilities that had been split among other executives.

She will be in charge of marketing the company’s newspapers and websites to readers, advertisers and other businesses.

MaineToday Media publishes The Portland Press Herald/Maine Sunday Telegram, Kennebec Journal, Morning Sentinel, Coastal Journal and related websites.

In the last year, Dodge helped plan and manage community events and programs, including Great Women of Maine in April, Forty Under 40 in July and the upcoming Healthcare Heroes events planned for November.

“She is a tireless worker and understands the need for quality customer service,” said Duncan. “She has done a terrific job organizing our public events.”

Before joining MaineToday, Dodge worked at Mercy as process improvement facilitator, a post in which she was able to develop marketing materials and organize events.

Earlier, she worked on events as a contractor for Go Get It Events in Los Angeles. She also worked at the VA Medical Center at Togus, outside Augusta, as systems redesign coordinator; and at the VA Desert Pacific Healthcare Network in Long Beach, Calif.

“I like planning and I like being able to have a creative outlook on the job,” said Dodge. “I like combining the business side with the creative side to send a message.”

Dodge has an MBA in health care management from Union Graduate College in Schenectady, N.Y., and a bachelor’s degree in English from Union College.