PORTLAND — The Time and Temperature sign on top of 477 Congress St. is now flashing the message “Go Pats” in anticipation of Sunday’s Super Bowl.

Portland Downtown Director Janis Beitzer said the sign message was switched over at about 1:30 p.m. today.

Search photos available for purchase: Photo Store →

“The Giants may have the Empire State Building but our call to action message can be seen for miles!” Beitzer said in an email announcing the message. The Empire State Building was to be lit in New York Giants colors for the Super Bowl, she said.

Portland’s signature sign, the advertising rights for which are currently held by the Law Office of Joe Bornstein, typically flashes the message “Call Joe” along with the time and temperature. Bornstein’s local staff agreed to go with the fan message leading into this weekend.