Hoping to attract younger users, career-oriented social network LinkedIn announced Monday that it’s adding a feature for universities to promote themselves and will allow students as young as 14 to open accounts.

“This is a way we can engage kids in their future,” said LinkedIn product manager Christina Allen.

LinkedIn has been aimed at an audience of professionals and college students aged 18 or older, Allen said, but 14 “is really about when kids these days are starting to think about colleges.”

The network’s new “university pages,” which resemble the “company pages” that many employers maintain on the site, are designed to let users follow news from different schools, find information and ask questions of faculty or students.

They include tools for sorting LinkedIn’s membership data to researching things like the kind of jobs a particular school’s graduates have landed, or where employees of a particular company earned their degrees.

LinkedIn says its users include 30 million college students and recent graduates.