NEW YORK — The Green Bay Packers’ win over fellow Super Bowl contender New England at Lambeau Field was the highest-rated NFL regular-season game in almost three years.

The first matchup between Aaron Rodgers and Tom Brady averaged a 17.6 rating and 32 share Sunday on CBS. The network said Wednesday that’s the highest since a 17.6 for the Patriots’ game at Denver on Dec. 18, 2011, when Brady and New England beat Tim Tebow’s Broncos at the height of Tebowmania.

Ratings measure the percentage of households with televisions tuned to a program. Shares represent the percentage of homes with TVs in use at the time.