September 15, 2013

Room for 'View' and 'Talk'? Time (and ratings) will tell

Jenny McCarthy joins 'The View' for the 83-year-old Barbara Walters' final season on the air.

By DAVID BAUDER The Associated Press

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Whoopi Goldberg, Jenny McCarthy
click image to enlarge

Whoopi Goldberg and Jenny McCarthy on the set of "The View" last week. It was McCarthy's debut appearance on the show, which began its 17th season.

The Associated Press

The show scored some of its best ratings ever this summer before taking a five-week hiatus that ended last week. "The Talk" benefits from following CBS' popular soap operas in the lineup and is apparently getting more of those fans to stay: It averaged 2.41 million viewers this year, up from 2.16 million during the same period last year, Nielsen said.

"If you liked the show before, you're going to continue to like it," Chen said.

Chen said viewers know they're going to get an "hour of fun" from "The Talk," with doses of celebrity scandal and relationship chat. She said she believed "The Talk" and "The View" have unique audiences but could collide if "The View" and its new cast "tried to be a little bit more like us. Then we might be going after the same audience. We specifically said when we launched that we wanted it to be different from 'The View.' We don't want to talk politics and 'The View' launched, basically, as a female 'Crossfire.' "

That's a neat trick: trying to convince the public that "The View" would be taking a cue from "The Talk" if the older show has less politics -- a virtual certainty with the absence of Behar and Hasselbeck and the impending departure of one of television's top journalists.

"I don't think we have to respond to them," Walters said. "I don't think it's competition to us. It's on at a different time. I wish them well. I don't think people are saying, 'I'm going to watch 'The Talk' so I'm not going to watch 'The View.' "


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