December 12, 2012

Northern Girl branches out with retail roots

By Avery Yale Kamila akamila@mainetoday.com
Staff Writer

Northern Maine roots are headed to southern Maine.

click image to enlarge

Organic russet wedges are among the frozen root vegetables from Northern Girl that will begin showing up in grocery stores this week. The suggested retail price is $4.89 for a 24-oz. package.

Courtesy photo

Starting this week, shoppers at local markets and health food stores will see a new Maine-grown product in the produce sections and freezer cases.

That's when the homegrown food processor Northern Girl, based in Aroostook County, debuts its retail products.

Look for Aroostook Roots Fresh Roasting Medley and salad bar beets in the produce aisle. In the freezer case, shoppers will find organic russet wedges, root veggie fries, Aroostook Roots diced root medley, diced Chantenay carrots, diced turnip and diced rutabaga. The 24-oz. packages have a suggested retail price of $4.89.

Northern Girl got its start in 2011 and since then has been selling cut Maine vegetables to schools and hospitals. Its largest customer is Maine General Hospital in Augusta. Portland Public Schools have been another top customer, with a standing order for 150 pounds of carrot sticks each week. The Falmouth school system has also been a regular buyer of Northern Girl products.

The company is working out of a temporary processing facility in Limestone, while its 5,000-square-foot home in Van Buren is nearing completion.

The town of Van Buren used a $350,000 Rural Development grant from the U.S. Department of Agriculture to build the facility, and will lease it to Northern Girl at a favorable rate.

Initially the Northern Girl products will be available in local markets and health food stores. In Greater Portland, these include Rosemont Market, Royal River Natural Foods, Morning Glory Natural Foods, Lois' Natural Marketplace and Pond Cove IGA.

"We're going to figure out what products are popular," said general manager Chris Hallweaver. "Then when we move to Van Buren in spring, we'll have the capacity to ramp up production."

At this point, the company doesn't have the capacity to sell to larger retailers, such as Whole Foods or Hannaford, or markets in Boston.

"We want to grow smartly and slowly and figure out what people like," Hallweaver said.

 

Staff Writer Avery Yale Kamila can be contacted at 791-6297 or at: akamila@pressherald.com

Twitter: AveryYaleKamila

 

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