July 14, 2013

31st Moxie Festival held in Lisbon

The Associated Press

LISBON — Fans of a peculiar soft drink are showing they have Moxie this weekend.

The annual Moxie Festival in Lisbon started in 1982 to pay homage to the unusual beverage that was concocted by a Mainer in the 1870s. Moxie is now the state's official soft drink.

Hundreds of spectators lined Lisbon streets Saturday for a parade, and the 5K Moxie Road race set an attendance record. Sunday's highlight was a river race.

The logo for this year's festival was based on a drawing by a Lisbon High School student based on the theme, "Moxie: A Maine Tradition." It featured a deer with ornaments depicting a lighthouse, lobster, pine tree, moose and can of Moxie dangling from its antlers.

Were you interviewed for this story? If so, please fill out our accuracy form

Send question/comment to the editors




Further Discussion

Here at PressHerald.com we value our readers and are committed to growing our community by encouraging you to add to the discussion. To ensure conscientious dialogue we have implemented a strict no-bullying policy. To participate, you must follow our Terms of Use.

Questions about the article? Add them below and we’ll try to answer them or do a follow-up post as soon as we can. Technical problems? Email them to us with an exact description of the problem. Make sure to include:
  • Type of computer or mobile device your are using
  • Exact operating system and browser you are viewing the site on (TIP: You can easily determine your operating system here.)