July 17, 2012

Maine group to launch lobster promotion in August

With an abundance of lobster on the market, the campaign is designed to encourage consumers to eat more.

The Associated Press

PORTLAND — A lobster promotion group is launching a campaign that will include promotions at retailers, restaurants and other places in Maine and New England.

The Maine Lobster Promotion Council says its Lobster Lover Campaign will kick off in August and include contests and giveaways.

Executive Director Dane Somers says with such an abundance of lobster on the market, the campaign is designed to encourage consumers to eat more lobster.

A glut of lobsters this spring and summer has driven down prices for consumers. Lobstermen have been hurt by low prices they've been getting for their catch, prompting many of them to stop fishing until prices go back up.

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