April 5, 2013

Red Sox sellout run will likely end after 10 years

The Associated Press

BOSTON — Boston Red Sox president Larry Lucchino stood in an empty Fenway Park to discuss the ballpark improvements for the upcoming season.

click image to enlarge

Fans shoot photos from the Green Monster seats during a tour of Fenway Park in Boston Friday, April 5, 2013. The Boston Red Sox baseball home opener is scheduled for Monday against the Baltimore Orioles. (AP Photo/Elise Amendola)

At the home opener on Monday, all those seats will be filled.

On Wednesday, maybe not.

The Red Sox are preparing for the end of the sellout streak that has covered a record 793 regular-season games dating back to May 15, 2003. And, though Monday's home opener against Baltimore will bring that total to 794, "what happens after that is unclear," Lucchino told reporters on Friday at the annual pre-opener tour of ballpark improvements.

"The streak will probably end in April, the first or second series. That's fine," Lucchino said. "It's extraordinary. I don't think anybody will come close to that for some time. We're proud of it, but we move on.

"The fact is that the fans supported the team in such numbers with such consistency. This year it will be easier. People will be able to get tickets because it is not all sold-out in advance."

The Red Sox play the Orioles again on Wednesday and Thursday night and, as the announcers say, "Good seats are still available." Boston could play a record 17 home games in April, when the weather is bad and kids are in school and tickets are most difficult to sell.

Although Fenway Park has long been one of baseball's jewels, it wasn't until the Yawkey era ended and the ownership group led by John Henry bought the team that baseball's oldest ballpark truly became a star. The new owners spent $285 million to renovate Fenway, with new video boards and seats above the Green Monster alongside less visible additions like family bathrooms and a waterproof seating bowl.

Tours amble through the ballpark in the offseason and before games, and fans have filled it to watch the Red Sox play in unprecedented numbers. Thanks to World Series championships in 2004 and 2007 — and an expanded capacity — the team has drawn over 3 million fans in each of the past four seasons.

"I feel like we're filled with understanding that a streak of nearly 10 years meets a natural end," Red Sox spokesman Charles Steinberg said.

"The point was never to have a streak. The point was: A park this popular in a region with fans this passionate should be able to sell all of its seats. That's why when the streak ends, the philosophy doesn't change."

But the team's strategy to fill the park has had to change after the ballclub's collapse in September of 2011 and a last-place finish last season. Major League Baseball also stuck the Red Sox with too many April games.

Either way, the Red Sox knew they had some work to do to make it up to fans.

The team added new televisions around the grandstands, expanded the information boards along the upper deck and replaced the protective screen behind home plate with a thinner mesh that makes it easier for fans to see through it. The season ticket-holders' club room now has its own kitchen, new bathrooms and improved acoustics and lighting.

New menu items have been added throughout the ballpark, and during April, fans can buy two hot dogs for the price of one or half-price hot chocolate. Players will see an improvement, too, with thicker pads of high-impact foam in right and center field.

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