October 19, 2011

Jodie Lapchick: Collaborative, marketing skills stressed

She says she's ready to work with various groups to implement an economic blueprint.

By Jason Singer jsinger@pressherald.com
Assistant City Editor / Online

(Continued from page 1)

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Jodie Lapchick

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AGE: 49

ADDRESS: 7 Cushman St.

PERSONAL: Married to Mark Barnett. Daughter, Kate Lapchick, 30

EDUCATION: Bachelor of arts, Art Institute of Fort Lauderdale

OCCUPATION: Independent marketing strategist


WEBSITE: www.lapchickfor mayor.com


Market Portland's creative economy nationally to draw more people to the city.

Implement the city's recently unveiled comprehensive economic development plan.

Get the neighborhood associations communicating and sharing ideas to strengthen all of them.

Streamline processes at City Hall.


JODIE LAPCHICK will answer questions from Press Herald readers during an hour-long live chat with the candidate starting at noon today. Go to www.pressherald.com to participate.

Editor's note: This is the sixth of 15 daily profiles of Portland's mayoral candidates, paired with online chats.

When the national and local economies tanked, many of her clients had to cut or eliminate their marketing budgets, she said. She reopened in February 2009 as Lapchick & Co., a marketing consultant firm, but she is now its only employee.

Supporters praise Lapchick's management style and say it would transition perfectly to the mayor's position. Michelle Morel, the former vice president of Lapchick Creative, said Lapchick creates an atmosphere of collaboration. She knows how to listen to and get the most out of her employees.

"She really took the time to listen to each person's individual interests and get to know each person's strengths," Morel said. "She would change the team around for each client, and would put us in spots we were best at and in places we could succeed.

"Because we were successful, it gave us all confidence, and it made the organization much stronger as a whole."

Morel conceded that running a 10-person small business is different from being the mayor of a city. But in an ad agency like Lapchick Creative, you have to convince different stakeholders -- the clients, your employees -- of a vision for each client.

The mayor would have similar responsibilities, Morel said.

"In both, you have to build consensus and work collaboratively," she said. "Jodie knows how to do both, and do it efficiently and effectively."

Staff Writer Jason Singer can be contacted at 791-6437 or at:



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