(NAPSI)The physical, mental and emotional wounds of military service take a tremendous amount of strength to overcome.

The Brawny brand admires this strength and is proud to stand strong alongside Wounded Warrior Project (WWP) and honor the strength of injured service members. WWP is a national organization dedicated to honoring and empowering Wounded Warriors as they recover and transition back to civilian life.

Following a successful partnership last year, the Brawny brand is making a direct donation of $250,000 to WWP to benefit Wounded Warriors and their families. To raise further awareness for the cause, the Brawny brand will donate an additional $1, up to $350,000, for every individual who: shares a Thank You note on the Brawny Towels Facebook, likes Brawny paper towels on Facebook, or texts THANKS to 272969.

The Brawny Inner Strength initiative will continue through December 31, 2013. Donations raised from the campaign will benefit a variety of programs and services WWP offers to help foster the most successful, well-adjusted generation of wounded service members in our nations history.

For more information or to see how you can get involved, visit www.facebook.com/brawnytowels. For more information on WWP, visit www.woundedwarriorproject.org.

On the Net:North American Precis Syndicate, Inc.(NAPSI)

        Comments are not available on this story.