HARTFORD, Conn. — Connecticut is beginning a crackdown on highway speeders for the busy Labor Day holiday weekend.

The state Department of Transportation highway safety office is launching the first part of an anti-speeding campaign in rural Connecticut, where officials say most deaths occur due to automobile speeding.

The campaign has begun with billboards and ads on TV, radio and the Internet. Graphic images are used to communicate the consequences of speeding.

State highway officials cite National Highway Traffic Safety Administration data that show driving too fast for conditions or faster than posted speed limits top the list of drivers involved in fatal crashes.

In addition, most fatalities occur on roads with a posted speed limit of 30 mph or less.

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