PROVIDENCE, R.I. — A Rhode Island official involved in the disastrous rollout of a tourism campaign that included a video mistakenly featuring a scene from Iceland has resigned.

Democratic Gov. Gina Raimondo on Friday said chief marketing officer Betsy Wall had resigned following a week that began with the introduction of a logo and a tagline, “Cooler & Warmer,” that left many state residents scratching their heads.

The week got worse when it was revealed a scene from a promotional video for Rhode Island featured a clip from a concert hall in Reykjavik. The video made international news.

Raimondo says the state will drop the “Cooler & Warmer” tagline but keep the logo, designed by the man who came up with the “I Love NY” logo.

Wall lives in Massachusetts and led its tourism bureau until last year. She took responsibility for the Rhode Island tourism campaign rollout mistakes.

The Iceland mistake was one of several controversies that have dominated discussion in Rhode Island and far beyond its borders since the tourism campaign rolled out Monday night. The scrutiny of the video also led to the discovery of an old error on a newly redesigned tourism website that said Rhode Island is home to 20 percent of the country’s historic landmarks – instead of 2 percent.

Many residents also were unhappy about the new state logo and “Cooler and Warmer” motto created by prominent New York designer Milton Glaser.

An editing company took responsibility for the video mix-up. The state’s economic development agency, the Rhode Island Commerce Corp., said it shared the blame because it hired the vendor. Two of Raimondo’s communications officials said they noticed an unfamiliar scene in the video the Friday before the rollout but were assured that all scenes were filmed in Rhode Island.


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