Luke’s Lobster gave away 100 lobster rolls Wednesday afternoon as it looked to bolster its campaign for a new lobster emoji. Luke’s Lobster is lobbying the Unicode Consortium, a nonprofit group that determines which emoji to add to cellphones and tablets each year. A lobster is among 67 candidates to become an emoji. A list of finalists will be released at the consortium’s October meeting.

The online petition had nearly 3,800 supporters as of early Wednesday afternoon.

Comments are no longer available on this story