NEW YORK — The company owned by President Trump opened an online store on Wednesday to sell its branded apparel, golf gear and gifts to capitalize on the Trump family name.

The online Trump Store was featured on the Trump Organization website but otherwise launched with little fanfare. It features hats, bags, shirts and other items similar to ones you could buy at the company’s golf resorts and hotels, but it also includes new items.

Many products appear manufactured abroad. The website’s inventory includes items described as “Decorated in the USA,” not “Made in the USA,” including “Charlie the Beagle,” a 12-inch stuffed dog with a blue ribbon with the Trump name on it.

The website says the dog was inspired by Eric and Lara Trump’s own beagle, Charlie. It costs $35.

The dog appears similar to a 12-inch stuffed dog available from a website called Everything Branded. That dog is called “Buddy,” and doesn’t have a ribbon. It costs $7.61.

Trump has been criticized for not divesting his business, in particular his Washington hotel patronized by foreign diplomats and lobbyists, and for publicizing his golf resorts by frequenting them.

Kathleen Clark, a government ethics lawyer who has been critical of the president, said she was not alarmed.

“Compared with all the other things he’s done … this is not in the top 20,” said Clark, a professor at Washington University School of Law in St. Louis. She added, though, that it “breaks the norm of behavior for American politicians.”

Among dozens of Trump-branded items were a plastic coin bank shaped like bars of gold bullion, a “Trump Tall Latte Mug,” and a red baseball cap with an embroidered American flag on the side.

Unlike the “Make America Great Again” hats famous during the campaign, this hat simply says, “Trump.”

A teddy bear sporting a black knit sweater with “Trump” embroidered on it will cost you $30. A strikingly similar one from Harrods is a third cheaper – just $20.32 – but it’s wearing a polo shirt, and the name across the chest is the British department store’s, not the president’s.

Amanda Miller, a Trump Organization spokeswoman, said the idea for the online store had been in the works for a while. She described it as a way to get goods in the hands of visitors to the company’s many properties who want a reminder or souvenir.

“We realized that there was a void by not having an online presence,” Miller said.

Comments are not available on this story.