LAS VEGAS — Two titans of the casino industry are racing to cash in on the newly created U.S. sports betting market, taking steps to expand their footprint and strengthen their positions as more states approve necessary regulations and people become more interested in legally gambling on pro and college sports.
MGM Resorts International reached separate agreements Monday with a European bookmaker and a U.S.-based regional casino operator that will give it technological expertise and market access in several states where it doesn’t already operate casino-resorts. Meanwhile, Caesars Entertainment opened the sports book at one of its New Jersey casinos and will do the same Wednesday at another property.
The moves from the casino operators come more than two months after the U.S. Supreme Court cleared the way for all 50 states to offer legal sports betting, should they desire. The ruling has prompted deals among gambling and technology companies that want to get ahead in an industry expected to expand across the United States.
Numerous other gambling companies have applied for permission from New Jersey gambling regulators to offer in-person or mobile sports betting, or both, by the time football season starts.
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