Apple released its new music service into the wild Tuesday, along with an update of its mobile software called iOS 8.4. So I upgraded, tried it and made my own personal judgment:

After this three-month trial is up, I won’t be paying for Apple Music.

That’s not to say there’s anything particularly wrong with Apple Music. In fact, it does a lot of things right. The custom suggestions for playlists are strong – they are personalized based on the tracks I’ve spent years buying on iTunes. The service is easy to use – built as it is right into my iPhone – and makes it really easy to find new music. The custom radio station is fun to listen to – or at least it has been on the first afternoon.

But I, like many of you, am on a limited budget. Other factors in my decision: I don’t drive. I can’t be plugged into headphones all the time. I’ve spent a lot of time collecting my own music. I like owning things.

You may differ, and that’s OK. Apple Music has had the benefit of seeing what works and what doesn’t in streaming music. And compared with rivals, it offers a service that’s easier to use and a bit better at suggesting songs and integrating your own music into a music stream.

But personally, I pay for a lot of subscriptions. If I’m going to pay for another one, it’s going to be for something like Netflix, where I can catch up on movies and TV shows, not Apple Music.

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For me, I’m getting by just fine on free options for music. And there are so many. These services appear to want customers so badly right now that they are basically giving you great music free (as long as you can bear hearing a few ads). In other words, it’s a great time to be a consumer of music. And, it seems, it’s a bad time to be trying to sell that music.

Two years ago, I tried paying for Spotify for a few months but found I really wasn’t using it enough to justify even the cheapest tier, given all the free options out there. Now, when I want some music, I turn on Pandora (free) or Spotify, if I want to listen to something specific I compiled (also free).

The free parts of Apple’s updated music app, even in the span of a few hours, are quickly becoming a great addition to those options. Now I can listen to my own music in a stream.

It’s not that I won’t pay for music. I still buy songs and albums. I also pay Apple for iTunes Match. Doing so means that those tracks are integrated into Apple Music’s stream.

But to make Apple Music a financial success, Apple most likely has to win over some people like me. Many of the consumers who are willing to pay for music, particularly ad-free music, are probably already doing so with other companies.

The problem that Apple – and the whole music industry – faces is that companies simply make less off a stream than they do off a download. Both make less than a CD. These trends aren’t going the right way for profits.

For me, the problem isn’t a lack of great services from Apple. The problem is the way music is being delivered to consumers right now. A vast amount of it is streaming free. And that’s good enough for me.


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