Thursday, April 24, 2014
By Ray Routhier firstname.lastname@example.org
(Continued from page 3)
Tim Ryan of Lisbon sits in front of his television with Dish Network service last month. Ryan canceled his Time Warner TV service in favor of the DISH network after eight years as a Time Warner customer. He said price increases and rigid customer service representatives – who shut his service off after he missed his bill deadline by a day – convinced him to drop the cable provider.
Carl D. Walsh/Staff Photographer
Plucknette-Farmen said that if Time Warner didn’t sell channels in packages, some channels wouldn’t survive. Experts say TV content producers, including the channels and their owners, and the TV service providers would make less money if they allowed channels to be purchased a la carte, or one at time.
Sen. John McCain of Arizona sponsored a bill in the U.S. Senate earlier this year proposing a law to force a la carte channel options. Cable and satellite providers, as well as content producers, are likely to fight it.
Experts say that the attitude of Time Warner and other cable companies toward customer desires is likely to change as people’s consumption of technology continues to change and competition increases. In the past decade, cable companies like Time Warner have seen more competition from satellite TV companies and programming on the Internet.
Temkin, the Boston-based market researcher, said that if Time Warner and other cable companies don’t want more customers to learn to live without them, they might follow the lead of banks, who have seen their customer service ratings go way up recently.
Banks had been regional monopolies for a long time, but were deregulated, and now compete nationally against each other and with new companies fueled by technologies.
“Banks finally realized they needed to treat customers better, and they’re doing it,” said Temkin. “When you don’t have a lot of competition, the reality is you don’t have to focus on customer service. But (cable companies) are putting their businesses at risk if they don’t become more customer-centric.”
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