FREEPORT — September is when hunters all over New England begin preparing for the upcoming season by stocking up on gear, planning strategies and scoping out their spots.

Get an edge up this season with the L.L. Bean Hunting Expo, scheduled for this Friday, Saturday and Sunday.

Whether you’re a veteran hunter or are just getting started, the L.L. Bean Hunting Expo is a great way to learn cutting-edge strategies, see the latest gear and take advantage of some great deals.

Major interactive highlights of the event on Saturday and Sunday include free outdoor archery and a special program just for kids — the Kids’ Outdoor Discovery School’s Sporting Challenge, where kids can try and make a long-distance sporting clay shot, hit the bull’s-eye at the archery range and cast a fly at a small target for great prizes.

L.L. Bean’s Outdoor Discovery School will be offering free fly-casting, archery and clay shooting all weekend, in addition to many other handson and interactive activities for the whole family.

There will also be a free indoor archery competition, with the prize being L.L. Bean’s 100th anniversary collector’s knife with display box valued at $750. In addition, folks can try out a variety of shotguns before making a purchase at our shotgun range. On Saturday, L.L. Bean will be offering a free game cookout from 11 a.m. to 3 p.m.

Guest speakers include nationally known hunting experts Hal Blood, Bob Humphrey and Mossy Oak National Pro Staff member Matt Morrett, plus seminars by the Maine Professional Guides Association, The Rabid Outdoorsman Steve Vose, L.L. Bean staff and others. Lee Kantar, the Maine Department of Inland Fisheries and Wildlife moose biologist, will be giving a special talk on the status of Maine’s moose population.

Special promotions, which start Friday and run through the weekend, include 20 percent off all hunting apparel and footwear, 60 percent off on certain closeout items, 15 percent off on game cameras and select knives, plus additional discounts on several other items.

For more information, please visit or call 877-755-2326.

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