Portland-based Diversified Communications has acquired the Naturally Good Expo in Australia from an Australian media company for an undisclosed sum.

Diversified said it acquired the annual expo from Queensland-based National Media Pty Ltd. Naturally Good is the largest trade show for the natural, organic and healthy products sector in Australia, it said.

Founded in 2015, the expo allows industry members to showcase the latest products, innovations and trends in food and beverages, supplements, beauty and household products.

The company’s Australian staff will produce the event in 2018 under the leadership of Jon Perry, group event director. Its divisions in the United Kingdom and Hong Kong already produce several exhibitions for the natural and organic industry sectors in Europe and Asia.

Diversified is a global media company and produces trade shows around the world. It has offices in Australia, Europe, Asia and North America, and employs about 200 at its Portland headquarters.