I am amazed to hear that many individuals are complaining that inflation is at the top of their list of societal concerns.
Inflation is driven by demand, and we can influence demand by our buying habits. By simply refusing to buy a brand-name item in the grocery store, we are reducing demand. There are always alternatives to what we purchase!
Grocery stores typically have their store brand and a name brand for many products. The store brand is 30 to 50 percent less costly than the name brand. It is the same product, produced by the same manufacturer, with a different label! Compare the ingredients and nutrition listing on the two packages and you will note that they are the same.
This product differentiation by brand name exists in every classification in a grocery store, as well as in every other product we buy. If we do not like a price, the first option we should choose is to make it ourselves. The next option is to choose the store brand. The last option is to simply not purchase the name brand. Hannaford shelves are 50 percent bare of the store brand, but Whole Foods has no supply problems. How can this be?
Can it be that manufacturers are pushing their higher-priced name brands and shorting the store brands because of profit margins? Everyone is only in it for the money!
Daniel Roy
Raymond, N.H.
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