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    Jeremy Litchfield, 34

    Jeremy Litchfield founded Atayne LLC, which makes highperformance outdoor and athletic apparel, exactly five years ago.

    After finishing an 8-mile run in Washington, D.C., one hot day, he was disturbed to see his legs and shorts incarnadined by red dye from his shirt.

    The next day, Litchfield left his job at a marketing firm and launched Atayne, whose gear “is safe for people and for the planet” and all made from 100 percent recycled materials – recycled polyester, recycled cotton, activated carbon, and Chitosan.

    Here’s one example of Atayne’s positive effects on the environment: “Over the last four years, Atayne’s products have helped to prevent over 150,000 plastic bottles from going into landfills,” notes Link Stevens, who nominated Litchfield for his Forty Under 40 award from MaineToday Media.

    It’s also notable that, as Stevens points out, all Atayne products “are third-party verified to ensure that they are free of chemicals known to be harmful to human health” and “all of Atayne’s manufacturing is done, fiber to finish, in the USA.”

    Litchfield, a 35-year-old Bowdoin graduate and longtime committed environmentalist, runs Atayne from his home in Brunswick.

    “Jeremy has quickly become recognized as a thought leader in the apparel and textile industry and beyond,” Stevens notes. “In 2011, he gave the keynote address at Techtextil NA, the largest technical textile show in North America. In 2008, he presented on how to ‘green’ your business or employer at the national Net Impact conference for MBA students – and wrote a somewhat irreverent column for Washington Business Journal on what it really means to be an environmentally responsible business.”

    An athlete who qualified for the Boston Marathon by running a 3:10, Litchfield promotes positive social change in his personal life as well – he founded the Maine Trash Runners, who pick up litter on the roads and trails.

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