Moxie superfan Jim Jansson, left, of Shelton, Conn., talks to auctioneer Daniel Soules at Daniel Buck Auctions. With Kennebec Fruit Company closing, much of the memorabilia from the so-called Moxie Store will be sold Saturday at a nearby auction house. Ben McCanna/Staff Photographer

This vintage Moxie bottle, dating back to the early 20th Century, is just one of the many objects from Kennebec Fruit Company – the so-called Moxie Store – that will be sold at auction Saturday. Ben McCanna/Staff Photographer

Kennebec Fruit Company – the so-called Moxie Store – is now closed and many of its contents will be sold Saturday at a nearby auction house. Ben McCanna/Staff Photographer

Much of the memorabilia from the so-called Moxie Store will be sold Saturday at a nearby auction house. Ben McCanna/Staff Photographer

This sheet music for a Moxie-related song is just one of the many objects from Kennebec Fruit Company that will be sold at auction Saturday. Ben McCanna/Staff Photographer

Kennebec Fruit Company is now closed. Ben McCanna/Staff Photographer

The sign in the Kennebec Fruit Company – the so-called Moxie Store – promotes Saturday's auction. Ben McCanna/Staff Photographer