Bill Baker, shown with Westbrook's Sappi paper mill behind him, is among those who want to change the city's mill-town image. “We’re trying to do something substantive, not gimmicky” like a new logo or slogan, Baker said.

The Presumpscot River, where residents once wouldn't dare dip their toes, is turning into a destination for water sports.

Survey respondents praised some things about Westbrook, including restaurants like The Original Frog & Turtle Gastro Pub.

Bridge Street crosses the Presumpscot River in Westbrook, where the River Walk offers views of the river and the city's old mill buildings.

Westbrook's River Walk offers views of the Presumpscot River and the old mill buildings.

Paul and Connie Bois of Westbrook walk along the city's River Walk.